This project was a great example of UX Consulting and how it can add value to multiple downstream projects like websites and landing pages, email marketing campaigns, and social media.

I developed user personas first on my own, then with the help of a tool called Build UX, which makes it easy to make persona maps, showing which features or information is most important to that user.

We used these personas for the redesign of the website, affiliate websites, email marketing and social media posts, proving the value of user-centered design and the ease of using UX findings in multiple areas of a business’s marketing campaigns in every media.