ACE Email Marketing

As a leader in the Grand Rapids catering scene since 1989, Applause Catering has been crafting memorable events for a long time. That’s why when they contacted me about email marketing, my response was, “Yes, and…” 

The “and” part is where I like to shine. I created a custom, branded email template in HubSpot, moved it to MailChimp, and got us an almost 30% open rate for our first real blast (the second total of four I was contracted for). This has been built into an amazing marketing tool for this successful catering business.

Client Deliverables:

  • Custom designed HTML email templates with recipient name in the subject line and email.
  • Email content, on brand and in keeping with each season.
  • Recipe writing from professional cook and foodie perspective
  • Email list management and cleaning from an over 6-year-old list from client CRM
Applause Catering Email Campaign