As a leader in the Grand Rapids catering scene since 1989, Applause Catering has been crafting memorable events for a long time. That’s why when they contacted me about email marketing, my response was, “Yes, and…”
The “and” part is where I like to shine. I created a custom, branded email template in HubSpot, moved it to MailChimp, and got us an almost 30% open rate for our first real blast (the second total of four I was contracted for). This has been built into an amazing marketing tool for this successful catering business.
Client Deliverables:
Custom designed HTML email templates with recipient name in the subject line and email.
Email content, on brand and in keeping with each season.
Recipe writing from professional cook and foodie perspective
Email list management and cleaning from an over 6-year-old list from client CRM